AI-01AI Visibility
AI Citation Reverse Engineering
Trace how AI search moves from a user question to searches, sources, citations, and brand recommendations.
- Query fan-out
- Citations
- AI retrieval
SEO STRATEGY × AI PRODUCT THINKING
Where AI meets search,
I make brands visible.
I’m Ami, an SEO Strategist who connects technical SEO, content systems, AI visibility, and product thinking. I turn complex analysis into focused strategies and practical tools teams can actually use.
INDUSTRY EXPERIENCESEO across complex
SEO across complex
markets.
01International Schools
02iGaming
03Startups
04Travel & Tourism
05E-commerce
SELECTED BUILDSSEO methodology,
SEO methodology,
made usable.
These are not tools built for the sake of AI. Each one starts with a recurring search problem and turns my strategic process into a simpler decision system.
Browse all apps ↗SR-02SERP Research
SERP Intelligence Analyst
Turn live results, AI Overviews, citations, and competitor patterns into an evidence-based content strategy.
- Live SERPs
- AI Overviews
- Intent
CS-03Content Systems
First-Hand Experience & Information-Gain Miner
Turn generic drafts into original editorial plans built around interviews, fieldwork, measurements, and verifiable evidence.
- Information gain
- Evidence
- Originality
TS-04Technical SEO
Sitemap Auditor
Compare crawled pages, XML sitemaps, and URL taxonomy to expose missing, misclassified, and disconnected content at scale.
- Crawling
- Coverage
- Taxonomy
SELECTED EXPERIENCEStrategy measured
Strategy measured
in outcomes.
Search growth is rarely one isolated fix. These projects connect technical SEO, content architecture, entity clarity, user experience, and measurement to business outcomes.
01ToursByLocals
Enterprise marketplace SEO
40K+ pages missing from sitemaps identifiedAudited sitemap and crawl coverage, surfaced large-scale discovery gaps, improved LCP, and developed entity-led descriptions for tours, attractions, destinations, and guide-led experiences.
- Technical SEO
- Entity content
- Core Web Vitals
02LegalUSPokerSites
Post-update recovery & entity authority
90% organic traffic recovered in 8 to 10 weeksCombined technical remediation, semantic content improvements, entity schema, authorship, and cross-platform brand consistency to rebuild search and AI visibility.
- Recovery
- Entity SEO
- AI citations
03Concordia Shanghai
Content-led organic growth
214% YoY growth in blog clicksBuilt an intent-led content roadmap, refreshed high-value pages, improved conversion paths, and aligned content with parent questions and admissions goals.
- Content strategy
- Featured snippets
- CRO
04International School Bangkok
Persona-led admissions growth
50%+ of goal completions from organic searchCreated a Japanese-parent persona, pillar strategy, localized content journey, and measurement framework that connected search visibility to admissions outcomes.
- Persona strategy
- Multilingual SEO
- Lead generation
05International School of Beijing
Technical SEO & migration
58% reduction in broken linksProtected search equity through domain migrations, repaired technical issues, developed pillar pages, strengthened internal linking, and improved the admissions journey.
- Migration
- Technical SEO
- Content architecture
9+Years in SEO
40K+Sitemap gaps identified
214%YoY blog click growth
90%Traffic recovered
THE APP LIBRARYOne body of work.
One body of work.
Thirteen problem spaces.
The live collection brings together 37 apps across AI visibility, E-E-A-T, NLP, citations, content systems, entity SEO, SERP research, search analytics, technical SEO, local search, and travel planning.
Open the library ↗01AI Visibility1 app
02E-E-A-T & Trust2 apps
03Citations & Answers6 apps
04Content Strategy8 apps
05Content Creation5 apps
06Entity & Schema1 app
07NLP & Entity Analysis2 apps
08SERP Intelligence3 apps
09Search Analytics2 apps
10SEO Intelligence1 app
11Technical SEO3 apps
12Local SEO1 app
13Travel2 apps
From a messy SEO problem
to a focused product.
My apps make the strategic reasoning visible; not just the final output.
01
Diagnose
Define the real decision the user is struggling to make.
02
Model
Turn SEO knowledge into evidence, rules, and a repeatable methodology.
03
Simplify
Remove metrics and steps that do not change the next action.
04
Build & test
Create a usable workflow, test its outputs, and refine the logic.
SYSTEMS & PLAYBOOKSReusable knowledge,
Reusable knowledge,
not one-off advice.
I turn working SEO methods into clear standards that content, product, marketing, and development teams can apply consistently.
01Merge-and-purge content playbook
02Authorship and E-E-A-T guidelines
03Entity and schema implementation guide
04Semantic keyword and n-gram research framework
05Brand consistency guidelines
06SEO configuration and QA checklists
ABOUT AMI
Strategy is strongest when people can use it.
I’m an SEO Strategist with more than nine years of experience and a background in computer science, IT management, e-commerce, and international marketing. I work across technical SEO, site migrations, information architecture, content strategy, entity SEO, Core Web Vitals, and emerging AI visibility.
At ToursByLocals, my work includes diagnosing enterprise-scale sitemap coverage, improving LCP, building entity-led descriptions for tours and attractions, analyzing search performance, and translating technical findings into priorities that content, product, and development teams can implement.
What ties the work together is a systems mindset: finding the real constraint, connecting evidence across disciplines, and turning the answer into something clear enough to act on.
Read my story ↗